Vidanta Riviera Maya’s JOYÀ — Mexico’s only Cirque du Soleil Show — debuts “an immersive proposal experience”

By Randy Gener

RIVIERA MAYA + MEXICO CITY | via Grupo Vidanta + PRNewswire |  What exactly is “an immersive proposal experience”?  This phrase sounds like an odd retail marketing moniker, for sure.  Cirque du Soleil is, after all, most often associated with acrobats, teeterboard artists and clowns.

The Montreal-based circus can typically be found in such tourist-teeming places as Las Vegas, Disney World in Orlando even most recently Broadway. But the famed circus-style entertainment troupe also has a show on the Mexican Riviera. Who knew?

Envisioned by Grupo Vidanta and Cirque du Soleil, JOYÀ by Cirque du Soleil tags itself as a first-of-its-kind culinary and theatrical experience — you know, it is one of those the-only-experience-like-it-in-the-world spectacular.  Located in a park at Vidanta Riviera Maya, JOYÀ is Cirque’s first resident show in Mexico, and it is housed at Vidanta’s custom-designed theater.  And it’s “an immersive experiences” because the show fuses the culinary and performing arts that engages the audience’s five senses

JOYÀ by Cirque du Soleil tags itself as a first-of-its-kind culinary and theatrical experience — you know, one of those the-only-experience-like-it-in-the-world spectacular.

Located at Vidanta Riviera Maya, JOYÀ is Cirque’s first resident show in Mexico, and it is housed at Vidanta’s custom-designed theater.  And it’s an immersive experience, because the show fuses the culinary and performing arts that engages the audience’s five senses

Vidanta is a collection of luxury resorts located in seven stunning destinations in Mexico. This past February 2017, Vidanta debuted JOYÀ’s engagement experience.  The JOYÀ proposal package promises “a pre-show fully immersive cast experience, complete with an over-the-top VIP night to remember,” according to a prepared statement.

In unequal parts an eye-popping show, a lavish dinner and a prime piece of destination tourism, this Cirque du Soleil entertainment unravels in a new park at Vidanta Nuevo Vallarta. which itself has been dubbed “an experience park.” Visitors are immersed in a new and magical realm full of surreal structures, strange characters, spectacular rides, and unexpected experiences. The park features three in-park resort hotels, each themed, as well as a full Cirque du Soleil show and water park experience.

Dinner + Circus + Unlimited Champagne 

JOYÀ, the first Cirque du Soleil resident show in Mexico, combines culinary and performing arts in an intimate theater setting to engage the audience’s five senses. Drawing on Mexico’s history and heritage, JOYÀ tells the story of an alchemist and his granddaughter embarking on a quest to uncover the secrets of life. Live at Vidanta Riviera Maya.

As the region’s premier dinner-show experience, JOYÀ’s proposal package provides couples with “an unforgettable engagement” (yeah, more company hype). Beginning with welcome cocktails, the duo will be given central VIP theater seats where they’ll indulge in a three-course dinner while partaking in unlimited Mercier Champagne.

The story of JOYÀ follows a rebellious teenage girl.

She gets whisked away to the mysterious Mayan jungle.

Her grandfather is on a relentless quest for the meaning of life.

So far, the target seems to be newly-wed couples on a honeymoon and those who want to be engaged to be married. The proposal takes place at the end of dinner, before the show begins. The future fiancé will become the show’s protagonist, taking center stage along with one of JOYÀ’s talented singers for a romantic serenade that culminates in the proposal. The couple will have private time to enjoy the very special moment before the Cirque du Soleil JOYÀ show begins.

“The multi-sensory experience grips the audience from beginning to end, which will provide the perfect finale to a once-in-a-lifetime marriage proposal,” the prepared statement continues. In conjunction with the package, Vidanta Riviera Maya offers photography and video services that will capture the full proposal experience.

For more information about this and other packages, please reach out to:

For many who are flocking to see JOYÀ, this experience is their first introduction to the Vidanta brand, which also includes resorts in such places as Los Cabos, Acapulco and Puerto Vallarta. The Vidanta Riviera Maya resort has a Mayan Sanctuary, Jack Nicklaus-designed golf course, spa, cooking classes and three wildlife sanctuaries on property, including flamingo, crocodile and sea turtle.

Mexico’s culture inspires the entire JOYA show, from costumes and set design to the acts included in the production.  The audience finds echoes of JOYÀ’s themes in everything from the custom-crafted dishware, such as the books the dessert is served in and the edible menu and breadstick trees. Vidanta Corporate Chef Alexis Bostelmann worked closely with JOYÀ’s creators to cultivate a menu that has as much artistry and alchemy as the performance itself.

Since it was important to Cirque du Soleil and Vidanta for the culinary facet to be seamlessly incorporated into JOYÀ, Chef Bostelmann began his preparations years before opening night, planning every aspect of meal execution in concert with the show’s production. The result is a grand Mayan-influenced dining and entertainment experience.

About Grupo Vidanta

As Grupo Vidanta’s vacation destination brand, Vidanta boasts an impressive portfolio of membership-based vacation destinations and mega-resort hotels along the most coveted beaches in Mexico including Nuevo Vallarta, Riviera Maya, Los Cabos, Acapulco, Puerto Peñasco, Puerto Vallarta, and Mazatlán. At the Vidanta destinations, guests can stay in luxury resort hotels that include Grande Luxxe, The Grand Bliss, The Grand Mayan, The Bliss, Mayan Palace, Ocean Breeze and Sea Garden, with more under development.

Innovative partnerships include collaborations with the creative visionaries at Cirque du Soleil to create JOYÀ — a permanent theatrical and culinary experience in Riviera Maya, and a first-of-its-kind immersive theme park experience in Nuevo Vallarta, currently under development.

Vidanta has also partnered with global hospitality company Hakkasan Group on an exclusive, long-term agreement to debut new concept beach clubs, nightlife venues, restaurants and more. The first phase will welcome two restaurants and a beach club in Los Cabos, set to open by the end of 2017.

About Cirque du Soleil

JOYÀ is Cirque du Soleil’s 36th production since 1984. Cirque du Soleil is primarily a creative content provider for a wide variety of unique projects. In addition to shows, the company, which has its International Headquarters in Montreal, extends its creative talent to other spheres of activity. While maintaining stringent standards of artistic quality and originality, Cirque du Soleil brings to innovative projects the same energy and spirit that characterize each of its shows. Cirque du Soleil is a Quebec-based organization providing high-quality artistic entertainment. Since its beginnings in 1984, close to 150 million spectators in over 300 cities on six continents have been thrilled by Cirque du Soleil. For more information about Cirque du Soleil, visit To find out more about the ONE DROP Foundation, visit

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Media Contact  |  Erin Hopkins of J Public Relations |  212.924.3600

Grand Luxxe at Vidanta Nuevo Vallarta Receives AAA’s Five Diamond Rating

Just 0.3 percent of nearly 59,000 AAA approved hotels and restaurants receive the travel authority’s highest rating

NUEVO VALLARTA, Mexico | via PRNewswire | Grand Luxxe at Vidanta Nuevo Vallarta, Vidanta’s premier resort hotel, has earned the coveted AAA Five Diamond designation for 2017. The resort has maintained this prestigious rating consecutively since 2014.

One of only 17 hotels in Mexico to achieve this recognition, Grande Luxxe at Vidanta Nuevo Vallarta is part of a select group representing the upper echelon of the hospitality industry in North America. Just 120 hotels and 63 restaurants made the AAA Five Diamond lists for 2017.

According to AAA, hotels at this level employ experienced, highly qualified staff to provide the custom service luxury hotel guests expect and deliver unmatched guest comfort with luxurious accommodations, extraordinary facilities and many personalized amenities.

“A big part of becoming a Five Diamond establishment is consistently exceeding expectations of the most discriminating traveler—the AAA inspector. Five Diamond hotels and restaurants deliver a highly personalized, memorable experience, and we are pleased to recognize Grand Luxxe Vidanta Nuevo Vallarta with the Five Diamond Rating,” said Michael Petrone, director of AAA Inspections and Diamond Ratings.

Nestled between the Pacific Ocean and the Sierra Madre Mountains, Vidanta Nuevo Vallarta is a tropical beach paradise. Miles of wooden pathways connect five resort hotels to an endless array of amenities, including the Nicklaus Design and Norman Signature Golf Courses; luxury spas, salons, and fitness centers; high-end boutique shopping; nightly entertainment; over 20 world-class restaurants; stunning pools and activities for the whole family.

For more information on Grand Luxxe and Vidanta’s variety of hotel and destination vacation options, please visit

Set along the eastern edge of the resort where the Ameca River meets the Bay of Banderas are the Grand Luxxe towers. In December 2-16, Vidanta debuted the fifth in the collection, Grand Luxxe Tower Five, which featured two new luxury units: the One Bedroom Residence Loft and the One Bedroom Loft. Ideal for families, both experiences feature open-concept living and dining spaces, private terraces and personal plunge pools.

For more than 80 years, AAA has used professional inspectors to conduct anonymous, in-person property evaluations. AAA offers the only rating system using comprehensive, on-site professional hotel and restaurant evaluations guided by member priorities. With a far greater inventory than any other rating entity, AAA’s rating system covers the United States, Canada, Mexico and the Caribbean.

Travelers can find Diamond Rated establishments and inspector insight in AAA’s trip planning products: the AAA Mobile app, the online TripTik Travel Planner mapping and routing tool, searchable online AAA Travel Guides and AAA TourBook guides available to members at AAA offices.

As North America’s largest motoring and leisure travel organization, AAA provides more than 57 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA clubs can be visited on the Internet at


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