The Return of Ready-to-Wear

Prêt-à-Porter fashion shows are presented one year in advance. For example, the winter 2016 collection was presented in winter of 2015 during New York Fashion Week every February. Haute Couture brands, such as Chanel and Dior, often present a Prêt-à-Porter line. These collections are presented during New York fashion week. This is a period of time when every name in fashion gathers in specific cities. The most famous of these weeks take place in New York, Paris, Milan, and London. Prêt-à-Porter shows are often elaborate and artistic as well, with exclusive guest lists for celebrities, press and fashion bloggers.

It’s important to know the literal meanings behind these pretty sounding French phrases. ‘Prêt-à-Porter quite literally means “Ready-to-Wear.” “Haute Couture” is generally used to deem anything “High Fashion.” This isn’t too far off, as Haute Couture means “high sewing” or “high dressmaking.”

New York Fashion Week every year showcases the exciting new collections from emerging designers. Click on the featured images of these reports which span from 2015 to 2017. They offers glimpses into modest launch pads for today’s emerging designers and brands that want to increase industry awareness, launch their line or stimulate brand promotion by creating professionally executed fashion shows, pop-up retail stores, influencer events and experiential activations.

 

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