A film by Christine Molloy and Joe Lawlor

HERZOGENAURACH, GERMANY |   films4peace 2012, the second annual short film commission by PUMA.Peace, features today’s most innovative artists visually interpreting the subject of peace.

These art films will be released at cultural venues globally, online on World Peace Day on 21 September 2012 on a dedicated films4peace website, through social networking and video sharing sites and blogs, and on Channel 4 in the UK, amongst others.

“The goal of our PUMA.Peace initiative is to create programs that foster a more peaceful world than the one we live in today,” said Jochen Zeitz CEO of the Sport & Lifestyle Group, PPR, Paris, France. “Each of us can make a difference in this world as individuals, as corporations and through strategic partnerships. Moreover, at PUMA we feel that we are uniquely positioned to contribute to making the world a better place for generations to come.”

Mark Coetzee, Puma curator
Mark Coetzee, Puma curator

Live screenings will accompany the online release at major museums globally, including the Bass Museum of Art (Miami, USA) and the Design Museum (London, UK); in public urban spaces, such as the City of Barcelona (Spain) and the Laumeier Sculpture Park (St. Louis, USA); educational institutions and youth leadership conferences, such as the H&R Block Artspace, Kansas City Art Institute (USA) and the 2012 One Young World summit (Pittsburgh, USA).

In keeping with the spirit of the commission, these films will be gifted to the world, copyright free, as tools for peace. By releasing these short films as broadly as possible, on mutliple live and virtual platforms, we aim to effect positive social change and broaden the discussions around peace globally. None of the films are language specific.

This year curator Mark Coetzee has invited 11 artists to create 10 new works:

  • Janet Biggs (USA)
  • Ergin Cavuşoğlu (Bulgaria)
  • Gregory Crewdson (USA)
  • Yang Fudong (China)
  • Isaac Julien (UK)
  • Nandipha Mntambo (Swaziland)
  • Michael Nyman (UK)
  • Kamwathi Peterson (Kenya)
  • Hank Willis Thomas and Terence Nance (USA)
  • Levi Van Veluw (Netherlands)

PUMA.Peace would love for you to screen this year’s films4peace and will do everything we can to assist you to accomplish this. You are invited to curate these films into an exhibition with the films screened individually on monitors or by projection. You can also show them on a loop showing one after the other. The loop running time would be around 15 – 17 minutes.

The films can form part of a pre-existing event or can be an event of it’s own, indoors or outdoors. Please use these films in a way that is appropriate for your institution.

If you would like a longer program or are interested in screening additional films, we are happy to provide you with the inaugural, 2011 films4peace. They include one of a kind works by:

  • Magali Charrier (France) [0.56]
  • Tom Gran and Kayleigh Gibbons (UK) [1:58]
  • Max Hattler (Germany) [1:30]
  • Christine Molloy and Joe Lawlor (Ireland) [1:55]
  • Noriko Okaku (Japan) [1:08]
  • Jacco Olivier (Netherlands) [1:39]
  • Bill Porter (UK) [1:12]

Again we can provide these films individually or on a loop—making 17 films looped in total. Total running length would then be around 30 minutes.

A film by Noriko Okaku:

What we can offer:
– Delivery of the films in any format required (including on DVD or in HD on an ternal hard drive).
– Delivery of the films as a set (linear or in a loop) or individually
– A customizable press release.
– Acknowledgement of your institution and your logo on the official films4peace press release.
– Acknowledgement of your institution and your logo on the official films4peace international wire service announcement.
– Your institution’s name, logo, screening time(s) and location of screening on a stand-alone films4peace website.
– Your institution’s name, logo, screening time(s) and location of screening on a smartphone films4peace application.
– Technical support of the films4peace screening at your venue.
– Artist biographies and edited statements for publicity and/or educational use.
– Professional quality headshots and a variety of film stills for publicity and/or educational use.
– No screening fees.

How to participate:
– Decide what kind of screening to have. Do you want a public screening? Should it be indoors or outdoors? Will it be a part of a social event or will it stand-alone? – Decide whether to incorporate the screening into an educational programme or build an educational component into a once off screening.
– Decide whether or not to collaborate with another institution in presenting films4peace.
– Choose a date on or close to September 21st as well as a time for the screening.
– Determine how to promote the screening locally.
– We ask that you provide us with the date, time and location of your screening(s) so we can post this information online, on our smartphone application and promote it through our networks.
– We also ask that you provide us with your institution’s logo so that we can acknowledge your participation in the films4peace programme.
– Finally we ask that you respect the artists’ intentions as well as PUMA.Peace’s support of the project and not change or edit the films in any way.

If we can support you in any other way, please don’t hesitate to contact us.

2011’s films4peace can be found here:
http://peace.puma.com/us/en/2011/08/puma-presents-“peace-starts-with-me”-films/

For more information about PUMA.Peace, please visit http://peace.puma.com

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